Safety culture and situational awareness
A comprehensive view of the organisation’s safety culture, working practices and psychosocial safety – strengths, blind spots and the most important development priorities.
▶ YouTube SAFETY CULTURE · LEADERSHIP · CHANGE
I help leaders see the real state of safety and turn insight into better decisions, a stronger culture and sustainable results.

01 / PRINCIPLE
“The level of safety is not determined by what the instructions say. It is determined by how the organisation is led.”
02 / SERVICES
Safety Doctor helps turn safety into a managed whole: a shared direction, effective structures, capable leaders and the ability to learn. Every engagement is shaped around the organisation’s situation.
A comprehensive view of the organisation’s safety culture, working practices and psychosocial safety – strengths, blind spots and the most important development priorities.
Building a safety vision, management system, clear responsibilities and a practical roadmap as part of normal business leadership.
Strengthening leadership skills, intervention, feedback and safety accountability among executives, management teams and supervisors.
Learning from accidents, near misses and observations, and developing investigation, auditing and root-cause analysis capability.
Improving cooperation between safety, occupational health and personnel functions, building shared situational awareness and delivering change that supports safety.

03 / EXPERT
I am Marko Salomäki, PhD, founder of Safety Doctor and a senior consultant and trainer specialising in safety culture, safety leadership and operational safety.
I have approximately 20 years of experience in occupational safety, corporate administration, safety management and demanding projects. I have worked with executives, safety organisations, supervisors and employees in Finland and internationally.
My particular expertise is the assessment, measurement and development of safety culture. I connect research directly with practical leadership – without unnecessary safety jargon.

04 / VIDEOS
Real cases, research and practical observations about safety. Concise, direct and viewed through the lens of leadership.
▶ All videos on YouTubeWhy restarting operations is a critical moment for safety.
Watch video 02ACCIDENT INVESTIGATIONThe final, analysis-focused part of a four-part investigation series.
Watch video 03HUMAN FACTORSWhy human error is the starting point of an investigation, not its conclusion.
Watch video 04PROTECTIONWhen personal protective equipment becomes a substitute for actual safety management.
Watch video 05SAFETY COMMUNICATIONHow to make safety discussions genuinely useful.
Watch video 06METRICS AND CULTUREWhat happens when accident-free performance is rewarded in the wrong way.
Watch video05 / BLOG
Articles for executives, management teams and safety professionals, grounded in research and practical experience.
Six Safety Doctor articles are now available in English.

A scheduled inspection builds cooperation. A surprise inspection verifies whether the system matches an ordinary working day.
Read article
Four common mistakes that prevent an organisation from understanding what happened and learning from it.
Read article
How one sincere question connects leaders with the reality of work and builds trust one encounter at a time.
Read article
A zero-accident reward can improve safety – while also turning injury reporting into a social risk.
Read article
Questions about critical resources, early warnings and the decisions that must be made before the options run out.
Read article
When does a toolbox talk create learning, participation and action – and when does it remain a formal performance?
Read article06 / CONTACT
Tell me briefly about your organisation’s situation or challenge. An initial conversation will help determine how I can support you.
safety.doctor@outlook.com07 / SCIENTIFIC FOUNDATION
The doctoral dissertation and peer-reviewed publications demonstrate the research foundation behind Safety Doctor’s work.
PEER-REVIEWED ARTICLES
Marko Salomäki · Arto Reiman · Harri Haapasalo
Vol. 6, No. 1 · pp. 41–57 · Full text (PDF)Marko Salomäki · Arto Reiman · Osmo Kauppila · Jani Pihl
Research article · Full text (PDF)Marko Salomäki · Arto Reiman
Vol. 10, No. 3 · pp. 295–310 · Full text (PDF)Marko Salomäki
University of Oulu · Acta Universitatis Ouluensis C Technica 930 · Full text (PDF)